Whether you call it a spice rub or dry brine, you can’t deny that a highly seasoned salt and sugar mixture does wonders for your roast turkey or chicken. In this lemon and fennel rub, a few common ingredients combine together to make a beautifully fragrant mixture. When rubbed on the bird and left overnight, the salt draws out moisture while infusing the flesh with flavor and makes for a beautiful, bronzed roast the next day.