At The Well Curated Home, we take privacy seriously and we respect the privacy concerns of our community of users. This Privacy Policy (the “Privacy Policy”) describes how the publishing family operated by The Well Curated Home (collectively "The Well Curated Home," the “Company,” “we,” “us,” or “our”) collects, uses, discloses, and otherwise processes personal information in connection with our websites such as thewellcuratedhome.com (the “Sites”), mobile applications (the “Apps”), and the related content, services, products, and other features and functionality offered on or through those Sites and Apps that link to this Privacy Policy (collectively, the “Services”) or off our Services.
Opt-out of marketing e-mails globally (i.e., across our brands) by clicking on the following link and filling out the form: Update Email Preferences.
Delete your information and exercise other forms of control over your data by clicking on the following link and filling out the form: Update Data Preferences.
For additional ways to delete, opt out, or manage your information, please see the "What Controls Do I Have Over My Information?" section of this Privacy Policy.
The personal information we collect from and about you may vary depending on how you engage with our Services and the information you provide voluntarily. "Personal information" includes "personal data," "sensitive data," and other similar terms as defined in applicable privacy laws. "Personal information" and "personal data" are used interchangeably in this Privacy Policy to describe information we collect that identifies or could be used to identify an individual.
We may collect personal information directly from you or otherwise in connection with your interactions with us, such as:
As is true of many digital properties, we and our third-party partners may automatically collect information you provide to us and information about your device and activities when you visit our Services or otherwise interact with us on or off our Services. We, and our third-party partners, use cookies and other tracking technologies (e.g., pixels, SDKs, APIs, scripts, location-identifying technologies, and logging technologies) to collect and store the information described in this section (and otherwise expanded upon in other sections) for our, and our third-party partners', purposes.
The type of information automatically collected includes:
Automatically-collected data may fall into multiple categories of data listed above.
Note that we and our third-party partners may combine information that each of us collects automatically with other information about you, including information you choose to provide. We may collect personal information about your online activities over time and across different online services.
See the "What Controls Do I Have Over My Information?" section below to learn more about how you may limit or disable cookies or certain other tracking technologies on your device. For more information about how we and our third-party partners use these technologies and data for advertising purposes, please see "What are Our Third-Party Data Collection and Online Advertising Practices?" below.
We also obtain personal information from third parties, which we often combine with personal information we collect either automatically or directly from an individual. For example, we may receive the same categories of personal information described in this Privacy Policy from the following third parties:
We may use your information for various purposes, including:
The personal information we collect about you is used by all the companies and brands in The Well Curated Home publishing family. We may also disclose personal information to third parties, including:
To the extent we provide the above parties access to your personal information obtained through our Apps, we require that they provide the same level of personal information protection as required by this Privacy Policy.
In connection with any of the above, we may share information with others in an aggregated or otherwise anonymized form that does not reasonably identify you.
If you have shared your mobile phone number with us for purposes of receiving text messages, including for purposes of using our Services, please note that we do not share mobile contact information with third parties or affiliates for marketing or promotional purposes. This information may be shared with subcontractors in support services, such as customer service. All other categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
We, and our third-party partners, use information that we receive about you (e.g., that you provide to us or about your use of the Services, or that we receive from third parties or off our Services) to serve advertisements that are more relevant to your interests, determine the content on which the ads will appear, identify audiences similar to you, optimize marketing and advertising campaigns more broadly, generate analytics, and provide and receive marketing/advertising-related services such as reporting, market research, and measurement/attribution. These third-party partners may include online advertising networks or exchanges, measurement/attribution companies, ad fraud verification companies, social media companies, or other advertising technology services (e.g., demand-side or sell-side platforms, ad servers, clean room providers, analytics providers, identity resolution providers, data management platforms).
Ads served to you may rely on analyzing your and others' personal information to understand or predict your specific interests for targeting purposes (and, in many cases, you will be grouped with others with similar interests in what is often called an "audience" or "segment"). In other cases, we may analyze aggregated information for certain advertising services, such as "contextual" advertising. For example, we might find out which topics, like sports or fashion, interest readers. Then, we may analyze at scale (i.e., on an aggregated basis) what other topics readers usually enjoy. By understanding these patterns, we can place ads that align with the interests associated with certain types of content, whether that content is on or off our Services.
The information used for our advertising practices depends on the advertising use case. However, information used for advertising is typically collected through tracking technologies, such as cookies, web beacons/pixels, SDKs, APIs, embedded scripts, location-identifying technologies, logging technologies, and similar technologies, which recognize the device you are using (or help recognize you across devices) and collect information, including clickstream information, browser type, time and date you visited the Sites, mobile ad ID or other digital identifier (e.g., iOS IDFA, Google AAID, cookie ID, click ID, other proprietary IDs such as open-source "universal IDs" or other ID solutions), geolocation, and other information, such as the advertising/advertising measurement data discussed further above in this Privacy Policy. These tools may also collect other information you provide to us or other information about how you use the Services or your use of other services, such as your mouse movements, scrolling, clicks, and keystroke activity on or off the Services and other browsing, search, or purchasing behavior. These tools may also record information you enter when you interact with us or engage in chat or other features, whether on or off our Services.
We may engage vendors to provide certain interactive features on our Services. Your use of these interactive features is voluntary, and we may retain the information that you submit through these features. For example, we may offer an interactive chat feature for customer service purposes. When you participate in interactive chat, either with a virtual or live agent, the contents of the chat may be captured and kept as a transcript. By using these features, you understand that our vendors may process the information you submit to provide the service on our behalf. When using the interactive chat feature, you may be interacting with a generative AI platform and not a live person. Do not provide confidential, sensitive, or proprietary information when using the interactive chat feature. Use of the interactive chat feature is for general information only; please understand that information, decisions, or advice provided by the interactive chat feature or any materials retrieved from the interactive chat feature have not been reviewed for content or accuracy.
The above information may be shared with, or received from, our business partners (e.g., advertisers/agencies, advertising technology services) or other categories of third parties described in this Privacy Policy. We may also share or receive a common account identifier (such as a hashed or encrypted email address or user ID) or other information (such as phone number, which also is typically provided in hashed or encrypted format) with or from our third-party partners to help identify you, including across devices. We may share or receive this information using mechanisms such as API, direct file upload, server-to-server transfer, or integrating the tracking technologies of those partners (e.g., pixel).
Please see the "What Controls Do I Have Over My Information?" section below to learn how you can opt out of interest-based advertising.
Our Services may include social media features, such as the Facebook "Like" button, Pinterest, Instagram, Twitter, or other widgets. These social media companies may recognize you and collect information about your visit to our Services or other interactions with us (e.g., through our ads) and they may set a cookie or employ other tracking technologies. Your interactions with those features are governed by the privacy policies of those companies.
We display targeted advertising to you through social media platforms, such as Facebook, Twitter, Instagram, LinkedIn, and other social media platforms. For example, these companies have interest-based advertising programs that allow us to direct advertisements to users who have shown interest in our services or other services while those users are on the social media platform, or to groups of other users who share similar traits, such as likely commercial interests and demographics. As mentioned in the section above, we may share a unique identifier, such as a user ID or hashed or encrypted email address or phone number, with these platform providers or they may collect information from our website visitors through a pixel (or other mechanism, such as API, direct file upload, or server-to-server integration), in order to direct targeted advertising to you or to a custom audience (including "look-a-like" audiences, such as audiences that are similar to you or other users) on the social media platform. These advertisements are governed by the privacy policies of those social media companies that provide them. If you do not want to receive targeted ads on your social networks, you may be able to adjust your advertising preferences through your settings on those networks.
You may control your information in the following ways:
We maintain reasonable administrative, technical, and physical safeguards designed to protect the personal information you provide against accidental, unlawful, or unauthorized destruction, loss, alteration, access, disclosure, or use. That said, no security system is impenetrable and we cannot guarantee the security of our systems at all times. Thus, you assume some risk with regard to the security of information you provide through any digital property, including our Services. To submit reports on vulnerabilities found on our Sites, please use this form.
We may provide links to other digital properties that are controlled by third parties, such as links on or off our Services to other digital properties. Linked digital properties may have their own privacy notices or policies, which we suggest you review. We are not responsible for the content, usage, terms, or privacy policies of digital properties that we do not own or control.
We retain the categories of personal information above as reasonably necessary to fulfill the purposes outlined in this notice, unless a longer retention period is required or permitted by law. In many situations, we must obtain all, or a portion, of your personal information to comply with legal obligations, resolve disputes, enforce our agreements, protect against fraudulent, deceptive, or illegal activity, or for another one of our business purposes. Where information is used for more than one purpose, we will retain it until the purpose with the latest period expires.
Our Services are not designed or intended for use by children, and we do not knowingly collect or solicit personal information from children under the age of 16 (or the equivalent age of a child in your jurisdiction) on the Services. If we become aware that we have inadvertently collected personal information from a child under the age of 16 (or the equivalent age of a child in your jurisdiction), we will endeavor to delete any such information promptly. If you believe that we may have collected information from a child under 16 (or the equivalent age of a child in your jurisdiction), please contact us using the contact information below.
Your personal information may be stored in, transferred to, and processed in the United States and in any other country in which the Company or other The Well Curated Home affiliates, vendors, partners, or service providers maintain facilities. The data protection laws in these countries may provide a different standard of protection for your personal information than the country in which you are located or your country of residence. If you have questions or wish to obtain more information about the international transfer of your personal information or the implemented safeguards, please contact us using the contact information below.
We may choose or be required by law to provide different or additional disclosures about our data privacy practices depending on your state or country of residence:
We may update this Privacy Policy periodically to reflect changes to our privacy practices. If we make any material changes to our privacy practices, we will indicate at the top of the Privacy Policy the date when it was most recently updated and you shall be bound to such changes when accessing the Services that are linked to the updated Privacy Policy or when the updated Privacy Policy is otherwise provided to you. We may also provide notice of such material changes in other manners at our discretion and as required by law. We encourage you to periodically review this page for the latest information on our privacy practices.
If you have questions about this Privacy Policy or about our privacy practices, you may contact us by emailing privacy@wellcuratedhome.com.
If you are a U.S. State resident inquiring about your privacy rights under your respective State Privacy Law, please include "U.S. Privacy Rights Request" in the subject line of your email.
If you are a resident of the European Economic Area inquiring about your rights under the General Data Protection Regulation ("GDPR"), please include "GDPR Privacy Rights Request" in the subject line of your email.
You may also write to:
225 Liberty St, 4th Floor, New York, NY 10281
For residents covered under the State Privacy Laws (and Nevada, in the case of the "Notice to Nevada Residents" section only), this U.S. State Privacy Notice supplements the information contained in our Privacy Policy by providing additional information under such laws. The term "State Privacy Laws" means, as applicable, the U.S. state privacy laws that govern the processing of consumers' personal information generally (e.g., the state consumer privacy laws in California, Colorado, Connecticut, Delaware, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, and Virginia, as effective).
Depending on your state of residency, you may exercise the following rights under the State Privacy Laws in relation to the personal information about you that we have collected about you (subject to certain limitations under such laws, such as exceptions in the State Privacy Laws or the inability to verify your identity):
| Right | Description |
|---|---|
| The Rights to Confirm, Access, and Data Portability | Under the State Privacy Laws, you have the right to obtain confirmation regarding whether we are processing your personal information and to access that personal information. You also have the right to access that personal information in a portable, readily usable format, unless not technically feasible to provide in such a format. Under the California Consumer Privacy Act (the "CCPA"), you have the right to request the following: (a) the specific pieces of personal information the business has collected about you and (b) the categories of personal information collected, the sources of collection, the business/commercial purpose for collecting, "selling," and/or "sharing" personal information, and the categories of third parties to whom the business discloses personal information. Under the Connecticut Data Privacy Act, you may have the right to request any inferences derived from your personal information and whether we are processing your personal information for the purposes of profiling to make a decision that produces any legal or similarly significant effect. |
| The Right to Know Third Parties | Connecticut, Minnesota, and Oregon residents may request a list of specific third parties to which we have disclosed personal information. Delaware and Maryland residents may request a list of the categories of third parties to which we have disclosed your personal information. |
| The Right to Deletion | You have the right to request the deletion of personal information we have collected about you, subject to certain exceptions under the State Privacy Laws. |
| The Right to Correction | You have the right to request that inaccuracies in your personal information be corrected, taking into account the nature of the personal information and the purposes of the processing of your personal information. |
| Opt-Out Rights | Under State Privacy Laws, you have the right to opt-out of "sales" of personal information, sharing for cross-context behavioral advertising and "targeted advertising," and certain use/disclosure of "sensitive" personal information. As further described in this Privacy Policy, we disclose the following to our advertising/marketing and analytics partners (e.g., advertisers/agencies, social media networks, adtech partners, customer intelligence firms) for advertising and marketing purposes, including direct marketing: identifiers, commercial information, geolocation data, internet or other network information, and data that may be considered "sensitive" personal information under certain State Privacy Laws. This sharing for cross-context behavioral advertising and targeted advertising may also be considered a sale of personal information under certain State Privacy Laws. Please see our "Your Privacy Choices" link (found in the website footer) to exercise your opt-out rights accordingly. NOTICE: We may sell your sensitive personal data. We do not have actual knowledge of "selling" or "sharing" personal information of consumers under eighteen (18) years of age. |
| Rights Related to Profiling and Automated Decision-making | Under State Privacy Laws, you may have the right to opt out of certain profiling and automated decision-making and to request information about our automated decision-making activities. We do not use your personal information for automated decision-making, including profiling, in furtherance of decisions that produce legal or similarly significant effects or for purposes to which other rights apply under State Privacy Laws. We use artificial intelligence tools, including large language models, in our business operations, but we do not collect, use, or sell Personal Information for the purpose of training large language models. |
To submit a request to exercise your right to access, deletion, or correction, please use this form. You may also email privacy@wellcuratedhome.com for assistance on exercising rights requests (where State Privacy Laws require that we provide another means for such assistance).
If you have the right to opt-out of "sales," "shares," "targeted advertising," or certain use/disclosure of "sensitive" personal information under State Privacy Laws, to exercise this right, you must both (1) click our Your Privacy Choices link (found in the footer of our brand websites) and follow the instructions therein, and (2) submit this opt-out form or send an email to privacy@wellcuratedhome.com with the subject line, "Opt-Out of Sales." We will process your opt-out request in accordance with applicable State Privacy Laws.
As discussed in the Your Privacy Choices link, we also respond to the Global Privacy Control (GPC) signal to the extent required under the State Privacy Laws to effectuate your opt-out of "sales/shares/targeted advertising" via targeting cookies and other tracking technologies (learn more about GPC at www.globalprivacycontrol.org). This opt-out is on a per-website basis and applies at the browser level for the device you use to opt out.
Unless otherwise prohibited by the State Privacy Laws, we may need to verify your identity and confirm your residency before processing your request. In order to verify your identity, we will generally either require the successful authentication of your account or the matching of sufficient information you provide us to the information we maintain about you in our systems. This process may require us to request additional personal information from you, including, but not limited to, your email address, phone number, or date of last transaction on our Services.
In certain circumstances, we may decline a request to exercise the rights described above, particularly where we are unable to verify your identity or locate your information in our systems. If we cannot comply with a request, we will explain the reasons in our response.
You have the right to not receive "discriminatory" or "retaliatory" treatment for exercising the rights discussed in the table above. However, please note that if the exercise of these rights limits our ability to process personal information (such as in the case of a deletion request), we may no longer be able to provide you our products and services or engage with you in the same manner.
Further, under certain State Privacy Laws, you may appeal our decision to not take action on your rights request. Information about how to appeal is provided with the response to your rights request. You may also appeal by emailing privacy@wellcuratedhome.com, along with a copy of the decision that you are appealing.
In certain circumstances under the State Privacy Laws, you are permitted to use an authorized agent to submit requests on your behalf (using the mechanisms for submitting requests above), to the extent we can verify the authorized agent's authority to act on your behalf.
For requests to access, delete, or correct personal information, we may require the following for verification purposes:
For requests to opt-out of "sales," "shares," or the processing of your personal information for "targeted advertising" under the State Privacy Laws, we may require a signed permission demonstrating your authorized agent has been authorized by you to act on your behalf.
Where we process "deidentified information" (as such term is defined under the State Privacy Laws) and are required to keep such information deidentified, we commit to maintain and use the information in deidentified form and will not attempt to reidentify the information, except in instances where necessary for determining whether the deidentification process we used satisfies the requirements under applicable law.
The following additional disclosures apply to residents covered under the CCPA.
The disclosures in this Privacy Policy that describe how and why we collect, use, and disclose personal information also describe how we have collected, used, and disclosed personal information in the prior 12 months.
Chapter 603A of the Nevada Revised Statutes permits a Nevada resident to opt out of future sales of certain covered information that a website operator has collected or will collect about the resident. To exercise your right to opt-out of sales subject to the Nevada Revised Statues, please submit your request by clicking here.
This European Privacy Notice supplements the information contained in our Privacy Policy and applies solely to individuals located in the EEA, the UK, or Switzerland ("you") and to the services available in the EEA, UK, and Switzerland that link to this European Privacy Notice:
The controller of your personal data under this European Privacy Notice is The Well Curated Home, with an address of 225 Liberty St, 4th Floor, New York, NY 10281. Our local representative with respect to the GDPR can be contacted at privacy@wellcuratedhome.com.
We process your personal data only if we have a legal basis to do so, including:
The purpose for which we use and process your information and the legal basis on which we carry out each type of processing is further explained below.
| Purposes for which we will process the information | Legal basis for such processing |
|---|---|
| To provide products and services you request | It is necessary for us to process your personal data in order to deliver the services and process transactions according to the applicable contract between us (or take necessary steps relating thereto). |
| To respond to requests, questions, and comments, and provide other types of user support | It is necessary for us to respond to requests, questions, and comments, and provide other types of user support in order to take steps at your request or according to the applicable contract between us. |
| To offer you products and services in marketing communications, or direct you to portions of this Site or other websites, that we believe may interest you | We may send electronic marketing communications to you if you have consented to these communications. It is in our legitimate interest to market out products and services to you by other means and to direct you to portions of this Site or other websites that we believe may interest you. We consider this use to be proportionate and will not be prejudicial or detrimental to your rights and freedoms. |
| To communicate about, and administer your participation in, events, programs, contests, and other offers or promotions | We will send electronic communications to you if you have consented to these communications, where such consent is required by applicable law. With respect to other communications, it is in our legitimate interest to communicate to you and administer your participation in, our events, programs, contests, and other offers or promotions. We consider this use to be proportionate and will not be prejudicial or detrimental to your rights and freedoms. |
| To carry out, evaluate, and improve our business (which may include developing new features for the Services or off our Services; analyzing and enhancing the user experience on or off the Services; optimizing and assessing the effectiveness of our marketing and advertising; and managing our communications) | It is in our legitimate interests to process your personal data to carry out these activities. We consider this use to be proportionate and will not be prejudicial or detrimental to your rights and freedoms. |
| To perform data analytics regarding usage of the Services or other services (including market and customer research, trend analysis, financial analysis, and pseudonymization or anonymization of personal data) | It is in our legitimate interests to process your personal data to carry out these activities. We consider this use to be proportionate and will not be prejudicial or detrimental to you. |
| To serve advertising, content, and offers to you based on your interests and online activities, from us or third parties | We will serve you advertising, content and offers to you based on your interests and online activities if you have consented to this processing. |
| To enable our affiliates or service providers to perform certain activities on our behalf | It is necessary for us to process your personal data in this manner in order to deliver the services and process transactions according to the applicable contract between us. It is also in our legitimate interest to enable our service providers and affiliates to perform certain activities on our behalf. We consider this use to be proportionate and will not be prejudicial or detrimental to your rights and freedoms. |
| To notify you of any changes to the Services that may affect you | It is necessary for us to process your personal data in order to deliver the services and process transactions according to the applicable contract between us. |
| If we are required to do so by law, regulation, or legal process (such as a court order or subpoena); in response to requests from government agencies, such as law enforcement authorities, including to meet national security requirements; if we believe disclosure is necessary or appropriate to prevent physical harm or financial loss, or in connection with an investigation of suspected or actual illegal activity; and in the event we sell or transfer all or a portion of our business or assets (including a reorganization, dissolution, or liquidation). In such an event, we will seek to provide you with commercially reasonable notice, e.g., via email and/or notice on our Sites, of any change in ownership, incompatible new uses of your personal data, and choices you may have regarding your personal data | We conduct this processing to comply with our legal obligations and to protect the public interest. |
| Guard against, identify, and prevent fraud and other criminal activity, claims, and other liabilities; and comply with applicable legal requirements, law enforcement requests, and our company policies | We conduct this processing to comply with our legal obligations and to protect the public interest. |
We participate in the IAB Europe Transparency & Consent Framework and comply with its specifications and policies. We use the Consent Management Platform (CMP) with the identification number 28.
Some of our processing of your data will involve transferring your data outside the EEA, UK, or Switzerland. Some of our external third-party service providers are also based outside of Europe and their processing of your personal data will involve a transfer of data outside of Europe. This includes the United States. Where personal data is transferred to, stored in, or processed in a country not determined by the European Commission as providing adequate levels of protection for personal data, we take steps to provide appropriate safeguards to protect your personal data, including, when appropriate, entering into standard contractual clauses approved by the European Commission.
If you are located in the EEA, the UK, or Switzerland, you have the following rights in respect of your personal data that we hold:
To exercise any of these rights, please submit a request through this form. Please note that the above rights are not absolute and we may be entitled to refuse requests, wholly or partly, where exceptions under the applicable law apply.
You also have the right to lodge a complaint to your local data protection authority. Further information about how to contact your local data protection authority is available at: https://ec.europa.eu/justice/data-protection/bodies/authorities/index_en.htm
