Newsletter Sign Up

wellcuratedhome

Email address

By signing up, you agree to the Terms of Service and Privacy Policy.

Get a Full Year of BHG + Real Simple

Both Magazines - Only $18!

wellcuratedhome

4 Home Features Buyers Are Willing to Pay More for Right Now

Published on August 14, 2026
4 Home Features Buyers Are Willing to Pay More for Right Now

The report identified a series of home amenities and finishes that can drive a sale price that’s as much as 5.4% higher than comparable homes on the market—or about $19,500 more than expected on the typical home. 

Cottagestyle living room with a plaid sofa armchairs and wallmounted woven baskets as decor staircase in the background

Josh Grubs / Interior Designer: Heather Peterson Design

1. The Cottage Life

According to Zillow, the “I’m coming to the cottage” effect is being felt in today’s housing market, as homes with coastal setting features are driving higher selling prices. The trend is responsible for four of the seven specific home features mentioned in the report.


Among the examples cited are homes with a dock, which are selling for 5.4% above expectations. Those with an outdoor kitchen are getting a 4.4% price bump, and those with an outdoor shower are seeing a 4.3% price bump. An outdoor fireplace also adding 2.8% to the selling price. Even just including the word “cottage” in your listing can boost your price by 3.2%.

"Cottagecore taps into a desire for homes that feel like an escape from everyday life," Amanda Pendleton, Zillow's home trends expert, said in a press release. “Even if the home isn't actually a vacation property, buyers are willing to pay more for features that make everyday life feel like a getaway.”


Related

Zillow Celebrates 20 Years by Revealing How Homes Have Changed Since 2006

Large twostory house with arched windows and a turret surrounded by landscaped bushes and trees

11 Seriously Easy Things to Do to Boost Your Home’s Value Before Selling It

house landscaping

Kitchen with white shelves with décor

Adam Albright

2. Quartzite Counters 

The countertop material buyers are most attracted to right now is quartzite. Per the report, homes with quartzite counters command a 5.3% higher selling price. This beat out other popular countertop materials like quartz, soapstone, and marble.

The stone’s popularity is likely due to its stunning appearance and durability. “Buyers want kitchens that look beautiful in photos but can also handle real life,” the report read.

A kitchen with a rustic style, featuring a large central pink island with chairs and bright countertops

Emily Minton-Redfield

3. Making It Personal

Contrary to the long-held belief that personalized homes are harder to sell, buyers today are also looking for character in homes that align with their passions. As a result, custom and bespoke finishes are boosting prices by about 3%.

According to the report, personalized details like a gourmet kitchen (3% price increase) or a golf simulator (2.7% price increase) are also resonating with buyers. 

Colonial Revival House exterior

John Bessler

4. Move-In Ready

While not tied to a specific feature, the report also found that today’s buyers prefer turnkey properties over fixer-uppers by a wide margin. Turnkey and renovated homes are selling for 2.2% more than similar homes, while fixer-uppers are going for 14% less.

wellcuratedhome
wellcuratedhome